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HELLO!

 I am a recent graduate of AAU with an MFA degree in fashion marketing and brand management, and I am interested in pursuing a position in marketing and public relations. Based on my interest, I interned in the PR office of AAU's fashion department, where I mastered social media operations and participated in the planning and hosting of 2022 graduation fashion show. As a marketer, I firmly believe that a story-centered marketing campaign is more memorable than a campaign centered on promoting benefits. I hope to create more meaningful campaigns through my creativity and passion.

Education                                   Experience

Master of Fine Arts

Fashion Marketing And Brand Management

Academy of Art University, San Francisco, CA

Expected in May 2023

Bachelor of Arts

Communication And Media Studies

Cal State East Bay University, Hayward, CA

2016-2019

Public Relations Intern

Academy of Art University School of Fashion | Feb 2022 - Jun 2022

  • Drafted social media posts for viral content strategies.

  • Point person for PR in all activities and events pertaining to Beyond the Front Row, including Runway Repurposed and Beyond the Front Row Presents.

  • Assist public relations staff with online and on-site 2022 Graduation Fashion Show and other events.

Media Specialist Intern

Joyway Entertainment Corporation | Sep 2019 - Jun 2020

  • Completed various reports and analyzed each report to decide where improvements could be made.

  • Integrated customer-centric advertising workflow methodology toward ad delivery initiative and drove profitability through cost-reducing strategies.

Tools                                           Project

Microsoft Office

Adobe Creative Suite(Id, Ai, Ps)

Language

English & Mandarin

Pet Apparel and Accessories Brand | FURFIT | Master Thesis|2021-2023

  • Market Research: Using various research methods to develop the framework for a business plan. Identify industry, target market, and consumer.

  • Product Development: Create product line by design, sourcing and costing.

  • Visual Merchandising: Designing logo, website, packaging, and other detailed brand atmospherics.

  • Financial Planning: Evaluating the feasibility of the financial plan and adapt as needed using industry standard research and statistics

  • Marketing Plan: Develop marketing strategies, budget, and plan.

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